Negotiation Guide
Opening Offer
$69,356
Fair Price
$70,856
Walk Away Above
$73,253
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,085
Est. Invoice$70,355
Holdback (est.)$2,270
MSRP (Sticker)$75,650
Asking Price$71,150
Markup-$4,500
Est. Dealer Margin on This Car$3,065
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory301 vehicles
Avg Markup (All Models)-$2,379
Avg Markup (F-150)-$2,892
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,153
Price History
Jul 9, 2026$74,650 → $70,650(-$4,000)
Aug 6, 2026$70,650 → $71,650(+$1,000)
Cheaper F-150 Lariat Inventory
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Tomball Ford, Inc.Tomball, TX
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