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Deal Sheet: 2025 F-150 Lariat
Heller Ford Sales Inc · El Paso, IL · VIN: 1FTFW5L82SFC50539
This Is Already a Great Deal
Opening Offer
$71,635
Asking Price
$73,850
Max Price
$73,850
- • Recent buyers paid ~$1,445 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
- • Asking price is already $1,352 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,615
Est. Invoice$71,936
Holdback$2,321
MSRP (Sticker)$77,350
Asking Price$73,850
Markup-$3,500
Dealer Margin on This Car$4,235
Percentile4% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1989
Avg Markup-$1,445
Median Markup-$1,500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory275 vehicles
Avg Markup (All Models)-$808
Avg Markup (F-150)-$1,057
% Below MSRP100%
Avg Days to Sell9 days
Avg Sold Markup-$905
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