Negotiation Guide
Opening Offer
$65,149
Fair Price
$66,649
Walk Away Above
$69,029
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,269
Est. Invoice$66,411
Holdback (est.)$2,142
MSRP (Sticker)$71,410
Asking Price$66,910
Markup-$4,500
Est. Dealer Margin on This Car$2,641
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory318 vehicles
Avg Markup (All Models)-$1,807
Avg Markup (F-150)-$3,718
% Below MSRP93%
Avg Days to Sell41 days
Avg Sold Markup-$1,285
Price History
Aug 6, 2026$66,410 → $67,410(+$1,000)
Aug 19, 2026$67,410 → $66,910(-$500)
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