This Is Already a Great Deal
Opening Offer
$64,436
Asking Price
$66,040
Max Price
$66,040
- • Recent buyers paid ~$1,418 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,049 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$63,936
Est. Invoice$66,067
Holdback (est.)$2,131
MSRP (Sticker)$71,040
Asking Price$66,040
Markup-$5,000
Est. Dealer Margin on This Car$2,104
Percentile13% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory34 vehicles
Avg Markup (All Models)-$2,735
Avg Markup (F-150)-$4,800
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$1,125
Price History
Jul 9, 2026$70,040 → $66,040(-$4,000)
Cheaper F-150 Lariat Inventory
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64035d
Fairway Ford, Inc.Burgaw, NC
-$8,500$69,88035d
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44535d
Green FordGreensboro, NC
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Jim Hudson FordLexington, SC
-$8,500$67,43535d
Deacon Jones Ford of KinstonKinston, NC
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Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79035d
Leith FordWendell, NC
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Tri-City Ford, Inc.Eden, NC
-$8,500$68,09535d
Albemarle FordAlbemarle, NC
-$8,500$62,00035d