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Deal Sheet: 2026 F-150 Lariat
Caraway Ford Gonzales · Gonzales, TX · VIN: 1FTFW5L81TFB78668
This Is Already a Great Deal
Opening Offer
$66,508
Asking Price
$68,565
Max Price
$68,565
- • Recent buyers paid ~$4,383 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $117 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,759
Est. Invoice$67,950
Holdback (est.)$2,192
MSRP (Sticker)$73,065
Asking Price$68,565
Markup-$4,500
Est. Dealer Margin on This Car$2,807
Percentile2% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold3959
Avg Markup-$4,383
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory758 vehicles
Avg Markup (All Models)-$270
Avg Markup (F-150)-$3,682
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$130
Price History
Aug 6, 2026$68,565 → $69,065(+$500)
Aug 15, 2026$69,065 → $68,565(-$500)
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