Deal Sheet: 2026 F-150 Lariat

Johnson Ford · Burlington, NJ · VIN: 1FTFW5L81TFB57397

This Is Already a Great Deal

Opening Offer

$67,211

Asking Price

$69,290

Max Price

$69,290

• Recent buyers paid ~$2,113 below MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $2,387 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$66,411

Est. Invoice$68,625

Holdback (est.)$2,214

MSRP (Sticker)$73,790

Asking Price$69,290

Markup-$4,500

Est. Dealer Margin on This Car$2,879

Percentile52% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold4682

Avg Markup-$2,113

Median Markup-$1,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$2,753

Avg Markup (F-150)-$4,152

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$805

Price History

Jul 9, 2026$72,290 → $69,290(-$3,000)

Cheaper F-150 Lariat Inventory

Raceway Ford of HartsvilleHartsville, SC

-$8,500$66,44548d

Classic Ford of ColumbiaColumbia, SC

-$8,500$67,79048d

Leith FordWendell, NC

-$8,500$71,32048d

Bill Carone Ford, Inc.Wallace, NC

-$8,500$61,64048d

Fairway Ford, Inc.Burgaw, NC

-$8,500$69,88048d

Deacon Jones Ford of KinstonKinston, NC

-$8,500$67,45048d

Green FordGreensboro, NC

-$8,500$63,24548d

Jim Hudson FordLexington, SC

-$8,500$67,43548d

Tri-City Ford, Inc.Eden, NC

-$8,500$68,09548d

Albemarle FordAlbemarle, NC

-$8,500$62,00048d