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Deal Sheet: 2026 F-150 Lariat
Phil Long Ford of Chapel Hills · Colorado Springs, CO · VIN: 1FTFW5L81TFB27235
Negotiation Guide
Opening Offer
$70,817
Fair Price
$72,317
Walk Away Above
$74,728
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,426
Est. Invoice$71,740
Holdback (est.)$2,314
MSRP (Sticker)$77,140
Asking Price$72,640
Markup-$4,500
Est. Dealer Margin on This Car$3,214
Percentile5% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)-$2,185
Avg Markup (F-150)-$3,263
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,813
Price History
Jul 9, 2026$76,140 → $72,140(-$4,000)
Aug 6, 2026$72,140 → $73,140(+$1,000)
Aug 19, 2026$73,140 → $72,640(-$500)
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