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Deal Sheet: 2026 F-150 Lariat
Ken Garff Ford · American Fork, UT · VIN: 1FTFW5L81TFB18728
Negotiation Guide
Opening Offer
$67,741
Fair Price
$69,241
Walk Away Above
$71,641
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,636
Est. Invoice$68,857
Holdback (est.)$2,221
MSRP (Sticker)$74,040
Asking Price$69,540
Markup-$4,500
Est. Dealer Margin on This Car$2,904
Percentile5% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory273 vehicles
Avg Markup (All Models)-$1,980
Avg Markup (F-150)-$3,378
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,560
Price History
Jul 9, 2026$73,040 → $69,040(-$4,000)
Aug 19, 2026$70,040 → $69,540(-$500)
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