Deal Sheet: 2026 F-150 Lariat

Gorno Bros Inc · Woodhaven, MI · VIN: 1FTFW5L81TFB03761

This Is Already a Great Deal

Opening Offer

$68,337

Asking Price

$70,450

Max Price

$70,450

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,430

Est. Invoice$67,611

Holdback (est.)$2,181

MSRP (Sticker)$72,700

Asking Price$70,450

Markup-$2,250

Est. Dealer Margin on This Car$5,020

Percentile10% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory205 vehicles

Avg Markup (All Models)-$1,050

Avg Markup (F-150)-$2,216

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,223

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