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Deal Sheet: 2026 F-150 Lariat
Balise Ford of Wilbraham · Wilbraham, MA · VIN: 1FTFW5L81TFA99954
This Is Already a Great Deal
Opening Offer
$70,340
Asking Price
$72,515
Max Price
$72,515
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,709 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,314
Est. Invoice$71,624
Holdback (est.)$2,310
MSRP (Sticker)$77,015
Asking Price$72,515
Markup-$4,500
Est. Dealer Margin on This Car$3,202
Percentile52% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,833
Avg Markup (F-150)-$4,294
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,217
Price History
Jul 9, 2026$75,515 → $72,515(-$3,000)
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