Deal Sheet: 2026 F-150 Lariat

Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 1FTFW5L81TFA64069

Negotiation Guide

Opening Offer

$74,975

Fair Price

$76,475

Walk Away Above

$77,555

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$70,772

Est. Invoice$73,131

Holdback$2,359

MSRP (Sticker)$78,635

Asking Price$77,135

Markup-$1,500

Dealer Margin on This Car$6,364

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$670

Avg Markup (F-150)-$1,453

% Below MSRP100%

Avg Days to Sell51 days

Avg Sold Markup-$236

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