Negotiation Guide
Opening Offer
$74,975
Fair Price
$76,475
Walk Away Above
$77,555
- • Recent buyers paid ~$1,445 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$70,772
Est. Invoice$73,131
Holdback$2,359
MSRP (Sticker)$78,635
Asking Price$77,135
Markup-$1,500
Dealer Margin on This Car$6,364
Percentile47% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold1989
Avg Markup-$1,445
Median Markup-$1,500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory246 vehicles
Avg Markup (All Models)-$517
Avg Markup (F-150)-$1,566
% Below MSRP84%
Avg Days to Sell12 days
Avg Sold Markup-$423
Cheaper F-150 Lariat Inventory
Paris Ford IncParis, AR
-$4,000$70,49521d
JP FordBlytheville, AR
-$4,000$72,83521d
Gallatin FordGallatin, TN
-$4,000$66,20021d
Riser FordHot Springs, AR
-$4,000$67,49521d
Everett FordBenton, AR
-$4,000$72,54521d
Riser Harness FordSearcy, AR
-$4,000$69,58021d
Kirk Brothers Ford of VicksburgVicksburg, MS
-$4,000$68,9107d
West Alabama FordSulligent, AL
-$4,000$69,31021d
Natchez FordNatchez, MS
-$4,000$66,85521d
Natchez FordNatchez, MS
-$4,000$72,96521d