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Deal Sheet: 2025 F-150 Lariat
Cecil Atkission Ford of Hondo · Hondo, TX · VIN: 1FTFW5L81SKE74389
This Is Already a Great Deal
Opening Offer
$66,853
Asking Price
$65,725
Max Price
$65,725
- • Recent buyers paid ~$1,418 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $6,029 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$66,353
Est. Invoice$68,564
Holdback (est.)$2,212
MSRP (Sticker)$73,725
Asking Price$65,725
Markup-$8,000
Est. Dealer Margin on This Car$-628
Percentile1% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$2,711
Avg Markup (F-150)-$4,143
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$792
Price History
Jul 11, 2026$70,225 → $65,725(-$4,500)
Cheaper F-150 Lariat Inventory
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