Negotiation Guide
Opening Offer
$66,838
Fair Price
$68,338
Walk Away Above
$70,446
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,300
Est. Invoice$67,476
Holdback (est.)$2,177
MSRP (Sticker)$72,555
Asking Price$68,555
Markup-$4,000
Est. Dealer Margin on This Car$3,256
Percentile53% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory264 vehicles
Avg Markup (All Models)-$904
Avg Markup (F-150)-$3,086
% Below MSRP81%
Avg Days to Sell35 days
Avg Sold Markup-$1,028
Price History
Aug 6, 2026$68,055 → $69,055(+$1,000)
Aug 19, 2026$69,055 → $68,555(-$500)
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