Negotiation Guide
Opening Offer
$64,128
Fair Price
$65,628
Walk Away Above
$67,736
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,861
Est. Invoice$64,956
Holdback (est.)$2,095
MSRP (Sticker)$69,845
Asking Price$65,845
Markup-$4,000
Est. Dealer Margin on This Car$2,985
Percentile53% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$2,617
Avg Markup (F-150)-$3,625
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,006
Price History
Aug 19, 2026$66,345 → $65,845(-$500)
Cheaper F-150 Lariat Inventory
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