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Deal Sheet: 2026 F-150 Lariat
Marchese Ford, Inc. · New Lebanon, NY · VIN: 1FTFW5L80TKE67774
This Is Already a Great Deal
Opening Offer
$64,195
Asking Price
$66,180
Max Price
$66,180
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,387 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$63,612
Est. Invoice$65,732
Holdback (est.)$2,120
MSRP (Sticker)$70,680
Asking Price$66,180
Markup-$4,500
Est. Dealer Margin on This Car$2,568
Percentile52% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$2,173
Avg Markup (F-150)-$4,538
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$917
Price History
Jul 9, 2026$69,180 → $66,180(-$3,000)
Jul 11, 2026$66,180 → $67,180(+$1,000)
Jul 16, 2026$67,180 → $66,180(-$1,000)
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