Deal Sheet: 2026 F-150 Lariat

Place Motor, Inc. · Webster, MA · VIN: 1FTFW5L80TKE05081

Negotiation Guide

Opening Offer

$71,715

Fair Price

$73,215

Walk Away Above

$74,280

• Recent buyers paid ~$1,445 below MSRP
• Sitting 21 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$67,811

Est. Invoice$70,071

Holdback$2,260

MSRP (Sticker)$75,345

Asking Price$73,845

Markup-$1,500

Dealer Margin on This Car$6,035

Percentile47% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1989

Avg Markup-$1,445

Median Markup-$1,500

Best Deal-$3,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory19 vehicles

Avg Markup (All Models)-$842

Avg Markup (F-150)-$1,182

% Below MSRP100%

Avg Days to Sell11 days

Avg Sold Markup-$250

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