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Deal Sheet: 2026 F-150 Lariat
Moyer Ford Sales, Inc. · Foley, AL · VIN: 1FTFW5L80TKD42497
Negotiation Guide
Opening Offer
$65,142
Fair Price
$66,642
Walk Away Above
$69,031
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,278
Est. Invoice$66,421
Holdback (est.)$2,143
MSRP (Sticker)$71,420
Asking Price$67,420
Markup-$4,000
Est. Dealer Margin on This Car$3,142
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)-$2,245
Avg Markup (F-150)-$3,464
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$1,545
Price History
Jul 9, 2026$69,920 → $66,920(-$3,000)
Aug 6, 2026$66,920 → $67,420(+$500)
Aug 9, 2026$67,420 → $68,420(+$1,000)
Aug 19, 2026$68,420 → $67,420(-$1,000)
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