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Deal Sheet: 2026 F-150 Lariat
First Choice Ford · Rock Springs, WY · VIN: 1FTFW5L80TFB47430
This Is Already a Great Deal
Opening Offer
$69,714
Asking Price
$71,870
Max Price
$71,870
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,887 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,183
Est. Invoice$71,489
Holdback (est.)$2,306
MSRP (Sticker)$76,870
Asking Price$71,870
Markup-$5,000
Est. Dealer Margin on This Car$2,687
Percentile13% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$2,329
Avg Markup (F-150)-$4,694
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$875
Price History
Jul 9, 2026$75,870 → $71,870(-$4,000)
Cheaper F-150 Lariat Inventory
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