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Deal Sheet: 2026 F-150 Lariat
Ed Kenley Ford Inc · Layton, UT · VIN: 1FTFW5L80TFB44852
This Is Already a Great Deal
Opening Offer
$70,907
Asking Price
$73,100
Max Price
$73,100
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $283 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,840
Est. Invoice$72,168
Holdback (est.)$2,328
MSRP (Sticker)$77,600
Asking Price$73,100
Markup-$4,500
Est. Dealer Margin on This Car$3,260
Percentile5% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory208 vehicles
Avg Markup (All Models)-$1,928
Avg Markup (F-150)-$3,635
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,561
Price History
Jul 9, 2026$76,600 → $72,600(-$4,000)
Aug 6, 2026$72,600 → $73,600(+$1,000)
Aug 19, 2026$73,600 → $73,100(-$500)
Cheaper F-150 Lariat Inventory
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Philpott FordNederland, TX
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Pierre Ford of LynnwoodLynnwood, WA
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North Central FordRichardson, TX
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Platinum FordTerrell, TX
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Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d