This Is Already a Great Deal
Opening Offer
$68,652
Asking Price
$70,775
Max Price
$70,775
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $283 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,748
Est. Invoice$70,006
Holdback (est.)$2,258
MSRP (Sticker)$75,275
Asking Price$70,775
Markup-$4,500
Est. Dealer Margin on This Car$3,028
Percentile5% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory92 vehicles
Avg Markup (All Models)-$2,149
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,696
Price History
Jul 9, 2026$74,275 → $70,275(-$4,000)
Aug 6, 2026$70,275 → $71,275(+$1,000)
Aug 19, 2026$71,275 → $70,775(-$500)
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d