This Is Already a Great Deal
Opening Offer
$68,002
Asking Price
$70,105
Max Price
$70,105
- • Recent buyers paid ~$2,113 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,387 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,145
Est. Invoice$69,383
Holdback (est.)$2,238
MSRP (Sticker)$74,605
Asking Price$70,105
Markup-$4,500
Est. Dealer Margin on This Car$2,961
Percentile52% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory130 vehicles
Avg Markup (All Models)-$2,896
Avg Markup (F-150)-$4,114
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$1,250
Price History
Jul 9, 2026$73,105 → $70,105(-$3,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44547d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79047d
Leith FordWendell, NC
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Bill Carone Ford, Inc.Wallace, NC
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Fairway Ford, Inc.Burgaw, NC
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Deacon Jones Ford of KinstonKinston, NC
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Green FordGreensboro, NC
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Jim Hudson FordLexington, SC
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Tri-City Ford, Inc.Eden, NC
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Albemarle FordAlbemarle, NC
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