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Deal Sheet: 2026 F-150 Lariat

Columbia Ford · Columbia, CT · VIN: 1FTFW5L80TFB40364

This Is Already a Great Deal

Opening Offer
$75,020
Asking Price
$77,340
Max Price
$77,340
  • Recent buyers paid ~$1,445 below MSRP
  • Asking price is already $55 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$70,956
Est. Invoice$73,321
Holdback$2,365
MSRP (Sticker)$78,840
Asking Price$77,340
Markup-$1,500
Dealer Margin on This Car$6,384
Percentile47% of inventory is priced lower
Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold1989
Avg Markup-$1,445
Median Markup-$1,500
Best Deal-$3,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days

Dealer Profile

Inventory134 vehicles
Avg Markup (All Models)-$664
Avg Markup (F-150)-$1,136
% Below MSRP100%
Avg Days to Sell10 days
Avg Sold Markup-$1,026