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Deal Sheet: 2026 F-150 Lariat
Jim Fugate Ford, Inc. · Enumclaw, WA · VIN: 1FTFW5L80TFB16257
Negotiation Guide
Opening Offer
$65,114
Fair Price
$66,614
Walk Away Above
$68,995
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 74 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,238
Est. Invoice$66,379
Holdback (est.)$2,141
MSRP (Sticker)$71,375
Asking Price$66,875
Markup-$4,500
Est. Dealer Margin on This Car$2,638
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory90 vehicles
Avg Markup (All Models)-$2,233
Avg Markup (F-150)-$3,565
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,879
Price History
Jul 9, 2026$70,375 → $66,375(-$4,000)
Aug 6, 2026$66,375 → $67,375(+$1,000)
Aug 19, 2026$67,375 → $66,875(-$500)
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