This Is Already a Great Deal
Opening Offer
$71,431
Asking Price
$73,640
Max Price
$73,640
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,668 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,326
Est. Invoice$72,670
Holdback (est.)$2,344
MSRP (Sticker)$78,140
Asking Price$73,640
Markup-$4,500
Est. Dealer Margin on This Car$3,314
Percentile52% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$1,686
Avg Markup (F-150)-$3,227
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,133
Price History
Jul 9, 2026$76,640 → $73,640(-$3,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44548d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79048d
Leith FordWendell, NC
-$8,500$71,32048d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64048d
Fairway Ford, Inc.Burgaw, NC
-$8,500$69,88048d
Deacon Jones Ford of KinstonKinston, NC
-$8,500$67,45048d
Green FordGreensboro, NC
-$8,500$63,24548d
Jim Hudson FordLexington, SC
-$8,500$67,43548d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09548d
Albemarle FordAlbemarle, NC
-$8,500$62,00048d