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Deal Sheet: 2026 F-150 Lariat

Larry H. Miller Ford Lakewood · Lakewood, CO · VIN: 1FTFW5L80TFA35047

Negotiation Guide

Opening Offer
$68,525
Fair Price
$70,025
Walk Away Above
$72,427
  • Recent buyers paid ~$4,217 below MSRP
  • Sitting 75 days (avg 42) — extra leverage
  • Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,347
Est. Invoice$69,592
Holdback (est.)$2,245
MSRP (Sticker)$74,830
Asking Price$70,330
Markup-$4,500
Est. Dealer Margin on This Car$2,983
Percentile5% of inventory is priced lower
Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory211 vehicles
Avg Markup (All Models)-$1,967
Avg Markup (F-150)-$2,867
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,589

Price History

Jul 9, 2026$73,830$69,830(-$4,000)
Aug 6, 2026$69,830$70,830(+$1,000)
Aug 19, 2026$70,830$70,330(-$500)