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Deal Sheet: 2026 F-150 Lariat
Capital Ford of Wilmington · Wilmington, NC · VIN: 1FTFW5L80TFA15462
This Is Already a Great Deal
Opening Offer
$65,624
Asking Price
$67,360
Max Price
$67,360
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,221 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,124
Est. Invoice$67,295
Holdback (est.)$2,171
MSRP (Sticker)$72,360
Asking Price$67,360
Markup-$5,000
Est. Dealer Margin on This Car$2,236
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory315 vehicles
Avg Markup (All Models)-$441
Avg Markup (F-150)-$4,156
% Below MSRP78%
Avg Days to Sell21 days
Avg Sold Markup-$257
Price History
Jul 9, 2026$71,360 → $67,360(-$4,000)
Cheaper F-150 Lariat Inventory
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