Deal Sheet: 2026 F-150 Lariat

Wyatt Johnson Ford · Nashville, TN · VIN: 1FTFW5L5XTFB30074

This Is Already a Great Deal

Opening Offer

$66,702

Asking Price

$68,765

Max Price

$68,765

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $74 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,239

Est. Invoice$65,346

Holdback (est.)$2,108

MSRP (Sticker)$70,265

Asking Price$68,765

Markup-$1,500

Est. Dealer Margin on This Car$5,527

Percentile47% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$517

Avg Markup (F-150)-$1,419

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$580

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