Deal Sheet: 2026 F-150 Lariat

Performance Ford · West Covina, CA · VIN: 1FTFW5L5XTFA39631

Negotiation Guide

Opening Offer

$77,794

Fair Price

$79,294

Walk Away Above

$80,007

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$72,648

Est. Invoice$75,070

Holdback (est.)$2,422

MSRP (Sticker)$80,720

Asking Price$79,720

Markup-$1,000

Est. Dealer Margin on This Car$7,072

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory67 vehicles

Avg Markup (All Models)-$1,004

Avg Markup (F-150)-$800

% Below MSRP100%

Avg Days to Sell14 days

Avg Sold Markup-$726

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