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Deal Sheet: 2025 F-150 Lariat
Herlong Ford, Inc. · Edgefield, SC · VIN: 1FTFW5L5XSFC20209
This Is Already a Great Deal
Opening Offer
$68,063
Asking Price
$67,570
Max Price
$67,570
- • Recent buyers paid ~$1,418 below MSRP
- • Sitting 35 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,519 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,563
Est. Invoice$69,815
Holdback (est.)$2,252
MSRP (Sticker)$75,070
Asking Price$67,570
Markup-$7,500
Est. Dealer Margin on This Car$7
Percentile3% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold4977
Avg Markup-$1,418
Median Markup-$1,000
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell20 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$2,572
Avg Markup (F-150)-$4,340
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$941
Price History
Jul 11, 2026$71,570 → $67,570(-$4,000)
Cheaper F-150 Lariat Inventory
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