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Deal Sheet: 2026 F-150 Lariat
Keith Hawthorne Ford · Belmont, NC · VIN: 1FTFW5L59TKD19063
This Is Already a Great Deal
Opening Offer
$65,296
Asking Price
$66,995
Max Price
$66,995
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,224 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$64,796
Est. Invoice$66,955
Holdback (est.)$2,160
MSRP (Sticker)$71,995
Asking Price$66,995
Markup-$5,000
Est. Dealer Margin on This Car$2,200
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory166 vehicles
Avg Markup (All Models)-$2,340
Avg Markup (F-150)-$4,581
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$852
Price History
Jul 9, 2026$70,995 → $66,995(-$4,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44548d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79048d
Leith FordWendell, NC
-$8,500$71,32048d
Bill Carone Ford, Inc.Wallace, NC
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Fairway Ford, Inc.Burgaw, NC
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Deacon Jones Ford of KinstonKinston, NC
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Green FordGreensboro, NC
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Jim Hudson FordLexington, SC
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Tri-City Ford, Inc.Eden, NC
-$8,500$68,09548d
Albemarle FordAlbemarle, NC
-$8,500$62,00048d