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Deal Sheet: 2026 F-150 Lariat
Sun State Ford, Inc. · Orlando, FL · VIN: 1FTFW5L58TKD29776
Negotiation Guide
Opening Offer
$63,951
Fair Price
$65,451
Walk Away Above
$67,836
- • Recent buyers paid ~$4,217 below MSRP
- • Sitting 75 days (avg 42) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,198
Est. Invoice$65,305
Holdback (est.)$2,107
MSRP (Sticker)$70,220
Asking Price$66,220
Markup-$4,000
Est. Dealer Margin on This Car$3,022
Percentile53% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory167 vehicles
Avg Markup (All Models)-$2,142
Avg Markup (F-150)-$3,425
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,961
Price History
Jul 9, 2026$69,220 → $66,470(-$2,750)
Aug 6, 2026$66,220 → $67,220(+$1,000)
Aug 19, 2026$67,220 → $66,220(-$1,000)
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