Negotiation Guide
Opening Offer
$69,998
Fair Price
$71,498
Walk Away Above
$73,606
- • Recent buyers paid ~$4,217 below MSRP
Price Breakdown
Est. Dealer Cost$68,144
Est. Invoice$70,415
Holdback (est.)$2,271
MSRP (Sticker)$75,715
Asking Price$72,215
Markup-$3,500
Est. Dealer Margin on This Car$4,072
Percentile91% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,235
Avg Markup (F-150)-$3,482
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper F-150 Lariat Inventory
Woodrum FordMacomb, IL
-$4,500$70,3405d
Mac Haik Ford of PasadenaPasadena, TX
-$4,500$73,4655d
McRee Ford, Inc.Dickinson, TX
-$4,500$65,0605d
Philpott FordNederland, TX
-$4,500$68,9905d
Pierre Ford of LynnwoodLynnwood, WA
-$4,500$67,5155d
North Central FordRichardson, TX
-$4,500$74,12075d
Five Star Ford of DallasDallas, TX
-$4,500$67,21556d
Platinum FordTerrell, TX
-$4,500$68,58575d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,49549d
Tomball Ford, Inc.Tomball, TX
-$4,500$66,61519d