Deal Sheet: 2026 F-150 Lariat

Puente Hills Ford · City Of Industry, CA · VIN: 1FTFW5L58TFA24027

Negotiation Guide

Opening Offer

$70,869

Fair Price

$72,369

Walk Away Above

$73,082

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$66,416

Est. Invoice$68,629

Holdback (est.)$2,214

MSRP (Sticker)$73,795

Asking Price$72,795

Markup-$1,000

Est. Dealer Margin on This Car$6,380

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$1,000

Avg Markup (F-150)-$1,659

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$947

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