Negotiation Guide
Opening Offer
$61,498
Fair Price
$62,998
Walk Away Above
$65,106
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,494
Est. Invoice$62,510
Holdback (est.)$2,016
MSRP (Sticker)$67,215
Asking Price$63,215
Markup-$4,000
Est. Dealer Margin on This Car$2,722
Percentile53% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$2,260
Avg Markup (F-150)-$3,750
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$2,367
Price History
Jul 9, 2026$65,715 → $62,715(-$3,000)
Aug 6, 2026$62,715 → $63,215(+$500)
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