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Deal Sheet: 2026 F-150 Lariat

Landers Ford North · Covington, TN · VIN: 1FTFW5L57TKE22529

Negotiation Guide

Opening Offer
$67,109
Fair Price
$68,609
Walk Away Above
$70,962
  • Recent buyers paid ~$4,217 below MSRP
  • Sitting 70 days (avg 42) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,984
Est. Invoice$68,183
Holdback (est.)$2,199
MSRP (Sticker)$73,315
Asking Price$69,315
Markup-$4,000
Est. Dealer Margin on This Car$3,332
Percentile53% of inventory is priced lower
Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory50 vehicles
Avg Markup (All Models)-$1,890
Avg Markup (F-150)-$3,143
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,273

Price History

Jul 9, 2026$71,815$68,815(-$3,000)
Aug 6, 2026$68,815$69,315(+$500)