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Deal Sheet: 2026 F-150 Lariat

Heiser Ford · Glendale, WI · VIN: 1FTFW5L57TFB43350

This Is Already a Great Deal

Opening Offer
$71,795
Asking Price
$74,015
Max Price
$74,015
  • Recent buyers paid ~$1,426 below MSRP
  • Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,639
Est. Invoice$70,926
Holdback (est.)$2,288
MSRP (Sticker)$76,265
Asking Price$74,015
Markup-$2,250
Est. Dealer Margin on This Car$5,377
Percentile10% of inventory is priced lower
Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4721
Avg Markup-$1,426
Median Markup-$1,500
Best Deal-$4,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell19 days

Dealer Profile

Inventory98 vehicles
Avg Markup (All Models)-$329
Avg Markup (F-150)-$1,078
% Below MSRP86%
Avg Days to Sell16 days
Avg Sold Markup+$143