Deal Sheet: 2026 F-150 Lariat

Cloninger Ford of Hickory · Hickory, NC · VIN: 1FTFW5L56TKE45820

Negotiation Guide

Opening Offer

$66,793

Fair Price

$68,293

Walk Away Above

$70,401

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,259

Est. Invoice$67,434

Holdback (est.)$2,175

MSRP (Sticker)$72,510

Asking Price$68,510

Markup-$4,000

Est. Dealer Margin on This Car$3,251

Percentile53% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$2,194

Avg Markup (F-150)-$3,395

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,572

Price History

Aug 15, 2026$69,010 → $68,510(-$500)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

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-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d