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Deal Sheet: 2026 F-150 Lariat
White Ford, LLC · Roanoke Rapids, NC · VIN: 1FTFW5L56TKE29861
This Is Already a Great Deal
Opening Offer
$63,316
Asking Price
$64,795
Max Price
$64,795
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 43 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,384 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$62,816
Est. Invoice$64,909
Holdback (est.)$2,094
MSRP (Sticker)$69,795
Asking Price$64,795
Markup-$5,000
Est. Dealer Margin on This Car$1,980
Percentile13% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,020
Avg Markup (F-150)-$4,429
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$417
Price History
Jul 9, 2026$68,795 → $64,795(-$4,000)
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