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Deal Sheet: 2026 F-150 Lariat
University Ford, Inc. · Durham, NC · VIN: 1FTFW5L56TFB22747
This Is Already a Great Deal
Opening Offer
$68,446
Asking Price
$70,495
Max Price
$70,495
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,192 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$67,946
Est. Invoice$70,210
Holdback (est.)$2,265
MSRP (Sticker)$75,495
Asking Price$70,495
Markup-$5,000
Est. Dealer Margin on This Car$2,550
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)-$1,976
Avg Markup (F-150)-$4,452
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$714
Price History
Jul 9, 2026$74,495 → $70,495(-$4,000)
Cheaper F-150 Lariat Inventory
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