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Deal Sheet: 2026 F-150 Lariat

Marshall Ford · Marshall, TX · VIN: 1FTFW5L55TFB97391

This Is Already a Great Deal

Opening Offer
$65,912
Asking Price
$67,950
Max Price
$67,950
  • Recent buyers paid ~$4,217 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $283 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$65,205
Est. Invoice$67,379
Holdback (est.)$2,174
MSRP (Sticker)$72,450
Asking Price$67,950
Markup-$4,500
Est. Dealer Margin on This Car$2,745
Percentile5% of inventory is priced lower
Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days

Dealer Profile

Inventory115 vehicles
Avg Markup (All Models)-$1,657
Avg Markup (F-150)-$3,343
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$2,026

Price History

Aug 15, 2026$68,450$67,950(-$500)