Deal Sheet: 2026 F-150 Lariat

AML Ford of Prince George · Prince George, VA · VIN: 1FTFW5L55TFB38793

Negotiation Guide

Opening Offer

$69,639

Fair Price

$71,139

Walk Away Above

$71,852

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$65,309

Est. Invoice$67,485

Holdback (est.)$2,177

MSRP (Sticker)$72,565

Asking Price$71,565

Markup-$1,000

Est. Dealer Margin on This Car$6,257

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$841

Avg Markup (F-150)-$1,087

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$450

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