Negotiation Guide
Opening Offer
$64,033
Fair Price
$65,533
Walk Away Above
$67,641
- • Recent buyers paid ~$4,217 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,775
Est. Invoice$64,868
Holdback (est.)$2,093
MSRP (Sticker)$69,750
Asking Price$65,750
Markup-$4,000
Est. Dealer Margin on This Car$2,975
Percentile53% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4740
Avg Markup-$4,217
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell42 days
Dealer Profile
Inventory168 vehicles
Avg Markup (All Models)-$2,009
Avg Markup (F-150)-$3,515
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,794
Price History
Jul 9, 2026$68,250 → $65,250(-$3,000)
Aug 6, 2026$65,250 → $65,750(+$500)
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