Deal Sheet: 2026 F-150 Lariat

Holiday Ford · Whitesboro, TX · VIN: 1FTFW5L54TKE24688

This Is Already a Great Deal

Opening Offer

$64,020

Asking Price

$66,000

Max Price

$66,000

• Recent buyers paid ~$1,426 below MSRP
• Asking price is already $74 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$60,750

Est. Invoice$62,775

Holdback (est.)$2,025

MSRP (Sticker)$67,500

Asking Price$66,000

Markup-$1,500

Est. Dealer Margin on This Car$5,250

Percentile47% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$576

Avg Markup (F-150)-$1,509

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$692

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