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Deal Sheet: 2026 F-150 Lariat
Palmetto Ford · Charleston, SC · VIN: 1FTFW5L54TFA05720
This Is Already a Great Deal
Opening Offer
$66,218
Asking Price
$68,020
Max Price
$68,020
- • Recent buyers paid ~$2,113 below MSRP
- • Sitting 48 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,215 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$65,718
Est. Invoice$67,909
Holdback (est.)$2,191
MSRP (Sticker)$73,020
Asking Price$68,020
Markup-$5,000
Est. Dealer Margin on This Car$2,302
Percentile13% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4682
Avg Markup-$2,113
Median Markup-$1,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell25 days
Dealer Profile
Inventory278 vehicles
Avg Markup (All Models)-$908
Avg Markup (F-150)-$4,356
% Below MSRP80%
Avg Days to Sell23 days
Avg Sold Markup-$634
Price History
Jul 9, 2026$72,020 → $68,020(-$4,000)
Cheaper F-150 Lariat Inventory
Raceway Ford of HartsvilleHartsville, SC
-$8,500$66,44548d
Classic Ford of ColumbiaColumbia, SC
-$8,500$67,79048d
Leith FordWendell, NC
-$8,500$71,32048d
Bill Carone Ford, Inc.Wallace, NC
-$8,500$61,64048d
Fairway Ford, Inc.Burgaw, NC
-$8,500$69,88048d
Deacon Jones Ford of KinstonKinston, NC
-$8,500$67,45048d
Green FordGreensboro, NC
-$8,500$63,24548d
Jim Hudson FordLexington, SC
-$8,500$67,43548d
Tri-City Ford, Inc.Eden, NC
-$8,500$68,09548d
Albemarle FordAlbemarle, NC
-$8,500$62,00048d