Deal Sheet: 2026 F-150 Lariat

City Ford · Columbia City, IN · VIN: 1FTFW5L53TFB57150

Negotiation Guide

Opening Offer

$65,748

Fair Price

$67,248

Walk Away Above

$69,356

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,319

Est. Invoice$66,462

Holdback (est.)$2,144

MSRP (Sticker)$71,465

Asking Price$67,965

Markup-$3,500

Est. Dealer Margin on This Car$3,647

Percentile91% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)-$2,561

Avg Markup (F-150)-$3,717

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,078

Price History

Aug 6, 2026$67,465 → $68,465(+$1,000)

Aug 19, 2026$68,465 → $67,965(-$500)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12074d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d