Deal Sheet: 2026 F-150 Lariat

Bolivar Motor Company, Inc. · Bolivar, TN · VIN: 1FTFW5L53TFB46973

Negotiation Guide

Opening Offer

$67,473

Fair Price

$68,973

Walk Away Above

$71,081

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,871

Est. Invoice$68,067

Holdback (est.)$2,196

MSRP (Sticker)$73,190

Asking Price$69,190

Markup-$4,000

Est. Dealer Margin on This Car$3,319

Percentile53% of inventory is priced lower

Days on Lot56 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,969

Avg Markup (F-150)-$3,400

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,740

Price History

Jul 9, 2026$71,690 → $68,690(-$3,000)

Aug 6, 2026$68,690 → $69,190(+$500)

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