Deal Sheet: 2026 F-150 Lariat

Jarrett-Scott Ford, Inc. · Plant City, FL · VIN: 1FTFW5L52TKE64610

Negotiation Guide

Opening Offer

$63,153

Fair Price

$64,653

Walk Away Above

$66,761

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,983

Est. Invoice$64,049

Holdback (est.)$2,066

MSRP (Sticker)$68,870

Asking Price$64,870

Markup-$4,000

Est. Dealer Margin on This Car$2,887

Percentile53% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$1,703

Avg Markup (F-150)-$3,229

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,598

Price History

Aug 19, 2026$65,870 → $64,870(-$1,000)

Cheaper F-150 Lariat Inventory

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-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

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-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12074d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58574d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d