Deal Sheet: 2026 F-150 Lariat

Rudig Jensen Ford, Inc. · New Lisbon, WI · VIN: 1FTFW5L52TFB46432

Negotiation Guide

Opening Offer

$72,719

Fair Price

$74,219

Walk Away Above

$74,932

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$68,081

Est. Invoice$70,350

Holdback (est.)$2,269

MSRP (Sticker)$75,645

Asking Price$74,645

Markup-$1,000

Est. Dealer Margin on This Car$6,565

Percentile100% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$552

Avg Markup (F-150)-$1,000

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$780

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