Deal Sheet: 2026 F-150 Lariat

Sleepy Hollow Ford, Inc. · Viroqua, WI · VIN: 1FTFW5L51TKE05192

Negotiation Guide

Opening Offer

$68,784

Fair Price

$70,284

Walk Away Above

$70,997

• Recent buyers paid ~$1,426 below MSRP

Price Breakdown

Est. Dealer Cost$64,539

Est. Invoice$66,690

Holdback (est.)$2,151

MSRP (Sticker)$71,710

Asking Price$70,710

Markup-$1,000

Est. Dealer Margin on This Car$6,171

Percentile100% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold4721

Avg Markup-$1,426

Median Markup-$1,500

Best Deal-$4,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell19 days

Dealer Profile

Inventory39 vehicles

Avg Markup (All Models)-$718

Avg Markup (F-150)-$1,028

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$655

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